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Yahoo! voiced Tuesday it is shopping Associated Content, a website with a immeasurable fast of freelance writers, in a vital pull by the Internet portal to suggest some-more strange content.
Yahoo!, that has intent a series of writers and editors in new months, did not divulge the monetary conditions of the merger but multiform record blogs put the squeeze cost at around 100 million dollars.
Denver, Colorado-based Associated Content hosts a little 380,000 freelance contributors from around the United States essay on a accumulation of subjects.
Its website, AssociatedContent.com, perceived sixteen million singular visitors last month according to online tracking organisation comScore.
Yahoo!, formed in Sunnyvale, California, described purchasing Associated Content as a "strategic move" that combines the sites armed forces of contributors with Yahoo!s determined media brands and paper team.
"For advertisers, this understanding will enhance Yahoo! in to some-more subject areas and real-time calm generation," the Internet organisation said.
"Together, we"ll emanate some-more calm around what we know the users caring about, and open up new and beautiful avenues for advertisers to rivet with consumers opposite the network," Yahoo! arch senior manager Carol Bartz pronounced in a statement.
Associated Content owner and boss Luke Beatty pronounced "combining the crowd-sourced calm with Yahoo!s distribution, universe category paper group and online selling care will accelerate the growth."
Yahoo! pronounced that whilst Associated Content is now "US-centric," it "expects to scale the height globally."
According to Associated Content, that was founded in 2005, the paper staff reviews some-more than 50,000 pieces of calm per month, together with articles, images, audio and video.
Yahoo! pronounced it expects to finish the merger in the third entertain of this year.
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